Quokka ‘Happily Crafted’ Gin * is a new ultra-quality, premium gin from London, inspired by what's been dubbed “the happiest animal on Earth”, the Quokka.
Most numerous on small islands off the coast of Western Australia, these marsupials live in groups, are roughly the size of a domestic cat and are extremely friendly in nature!
Quokka selfies
It was in the mid-2010s the friendly quokka earned its reputation on Instagram as "the world's happiest animal" and became an overnight symbol of positivity. Many photos of smiling quokkas have gone viral since and the #quokkaselfie has become a popular social media trend, with celebrities such as Chris Hemsworth, Shawn Mendes, Margot Robbie and Roger Federer all joining in.
As a result, 19 square km Rottnest Island has seen a particularly huge surge in visitor numbers in recent years, mainly because it happens to be home to approx 10,000 quokkas.
Gin To Make You Grin
Because of the animal’s reputation for happiness, Quokka Gin’s brand values are Optimism, Positivity, Kindness, Gratitude, and Empathy.
Rather befitting of Joy of Gin’s ‘Above The Clouds’ thinking, don’t you agree?
Quokka Gin is arguably a brand responding to changes in consumer demand and different requirements post-pandemic. People no longer want to buy ‘just a bottle of gin as a product’ anymore, and definitely don’t want to be lectured about its great history, traditions, and the minute details about how it was made.
Today’s gin-drinkers want to feel tempted and attracted to connect with a brand whose values best match what we personally value most. We buy from companies we like, can trust, and believe will bring us more joy and happiness.
In the case of Quokka Gin, that’s something delicious, that’s specifically crafted to put a smile on your face.
Founder of Quokka Gin, Sid Patel says he sought out the world's top bartenders and tastemakers to get them involved in the product development phase.
“ I wanted to ensure I involved the trade in the recipe in order to get a product they would all score 100 points. Until then, we kept working on it. I wanted to make a gin that shows top quality.”
Sid Patel
I too, give it 100/100!
When you join Quokka’s Happiness Club as a member, you can get exclusive offers, punch cards, and birthday discounts on their two-bottle packs.
Check out Quokka Gin here : Quokkagin.com